Remember the Avis Rent-a-Car commercials from the 1960s? Maybe not. Anyhow, they tripled the company’s market share with the slogan, “Avis Is Only No. 2, We Try Harder.” The Belgian right-to-die lobby seems to have the same can-do attitude. In the journal Health Policy, researchers associated with the End-of-Life Care Research Group at Ghent University and the Vrije Universiteit Brussels have lamented the low take-up of the services of doctors specialising in facilitating euthanasia.
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